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2018-10-18
-I remember a time on the internet<sup>1</sup> when everyone and their grandmother was running a personal blog. And I mean *personal* - not hosted on some side platform or a tacked-on addition to the rest of their website.
+I remember a time on the internet[^1] when everyone and their grandmother was running a personal blog. And I mean *personal* - not hosted on some side platform or a tacked-on addition to the rest of their website.
Nowadays companies and individuals alike use platforms like Medium to host and promote all of their articles, essays and case studies. I understand the draw, and can even list out the positives:
@@ -21,11 +21,11 @@ These custom self-hosted blogs inspired other developers and designers to create
I also believe this inspired people to write better content instead of opting for clickbait garbage in order to get "featured" or boosted promotion on the main blogging platform. But I don't even think that's the worst to come of this mass-migration to a singular blogging platform.
-**All<sup>2</sup> blogs look identical now.** I'm not sure if that was Medium's intention, but either way I personally think it's horrible. The individual personality of most design and development blogs has been completely stripped away.
+**All[^2] blogs look identical now.** I'm not sure if that was Medium's intention, but either way I personally think it's horrible. The individual personality of most design and development blogs has been completely stripped away.
Maybe I'm just a salty designer with a narrow-minded, pessimistic view on where our blogging communities seem to be heading - or maybe I just have higher standards.
## Refs
-<small><sup>1</sup> <i>the design world of the internet</i><br/></small>
-<small><sup>2</sup> <i>by "All" I mean the majority</i></small>
+[^1]: the design world of the internet
+[^2]: by "All" I mean the majority