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-layout: post
-title: "What Happened to Self-Hosted Blogs?"
-date: 2018-10-18
----
-
-
-I remember a time on the internet<sup>1</sup> when everyone and their grandmother was running a personal blog. And I mean *personal* - not hosted on some side platform or a tacked-on addition to the rest of their website.
-
-Nowadays companies and individuals alike use platforms like Medium to host and promote all of their articles, essays and case studies. I understand the draw, and can even list out the positives:
-
-1. A large community already exists under the Medium brand
-2. It's easy to promote your own work and follow others
-3. The platform is fairly easy to setup and implement
-
-Unfortunately this has had a pretty severe impact on the blogging community as a whole - no one controls their own blogs anymore. I remember when finding a new blog was an interesting and fun experience:
-
-- how did they decide to layout the page design?
-- what typefaces have they decided to use?
-- what back-end are they using?
-- how does it look and feel on mobile?
-
-These custom self-hosted blogs inspired other developers and designers to create their own blogs or tweak current ones. In a way it was a small factor in pushing what we could do on the web further and further, as designers engaged in friendly competition trying to one-up each others' creations.
-
-I also believe this inspired people to write better content instead of opting for clickbait garbage in order to get "featured" or boosted promotion on the main blogging platform. But I don't even think that's the worst to come of this mass-migration to a singular blogging platform.
-
-**All<sup>2</sup> blogs look identical now.** I'm not sure if that was Medium's intention, but either way I personally think it's horrible. The individual personality of most design and development blogs has been completely stripped away.
-
-Maybe I'm just a salty designer with a narrow-minded, pessimistic view on where our blogging communities seem to be heading - or maybe I just have higher standards.
-
-<small><sup>1</sup> <i>the design world of the internet</i><br/></small>
-<small><sup>2</sup> <i>by "All" I mean the majority</i></small>