# CSS Character Unit 2019-04-23 *When it comes to proper readability with large portions of text*, the golden standard is to have no more than [75 characters per line](http://webtypography.net/2.1.2). This is easy to achieve in the world of print but on the responsive, ever-changing web - statically defined typography becomes a little more difficult. You could go through the long process of setting up media queries for every possible screen size, adjusting text size and padding accordingly - but there is a *better way*. ## Introducing character units By setting your main containers or text elements with the CSS character unit (`ch`), you need to set the character length only once. Let's look at a simple example for reference. Let's say you have an article which will fill the entire length of the screen. Something like this:
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